Ethan noticed that different cultural groups seem to systematically choose the extreme points or the middle points on the rating scales in his research. Ethan is noticing ______ bias.
A. method equivalence
B. extremity
C. sampling
D. quantitative method
B. extremity
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______ means that anyone can be dismissed at any time for any reason at all, or for no reason.
A. Employment at will B. Capricious dismissal C. Quid pro quo D. Nonrational dismissal E. Fair termination
Marketers usually identify niches by ________
A) dividing a segment into subsegments B) conducting VALS tests C) allowing consumers to gravitate toward product brands D) examining the demographics section of the handbook of marketing E) producing products that can be used in a variety of ways
______ is the development of new or improved goods or services that are sold to meet customer needs.
A. Product innovation B. Exploratory innovation C. Exploitative innovation D. Process innovation
When the predetermined overhead rate is based on the level of activity at capacity, an item called the Cost of Unused Capacity may appear to be treated as a period expense on income statements prepared for internal management use.
Answer the following statement true (T) or false (F)