People with an internal locus of control believe they control their own destiny
Indicate whether the statement is true or false
T
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Dakota had a bad experience with an insurance agent when his house flooded. The insurance agent was generally unhelpful and rude. Dakota found himself becoming distrustful of all insurance agents, saying “all insurance agents are selfish and out for themselves only.” What schema is Dakota relying on to make sense of his experience?
a. prototypes b. interpersonal constructs c. stereotypes d. scripts
For high-involvement purchases, consumers typically do all of the following EXCEPT:
A. participate in word-of-mouth communication. B. evaluate a single product attribute, such as price. C. consider many brands. D. spend considerable time evaluating criteria for the consideration set. E. use both internal and external sources in information search.
The purpose of copyright law is to
A. level the playing field between inventors who work for large corporations and those who work on their own. B. give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work. C. guarantee the quality and safety of any product produced or distributed in the United States. D. provide incentives for increased competition. E. give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention.
Which of the following is not an organizational factor influencing the business buying decision process?
A. The company's objectives B. The company's resources C. The size and composition of the company's buying center D. The company's purchasing policies E. The personal characteristics of participants in the buying center