Which of the following is true regarding taxation of losses of a C corporation?
a. The operating loss is passed on to shareholders, but the corporation itself does not realize any benefit.
b. The operating loss is recognized at the corporate level, and shareholders also receive a tax benefit.
c. The operating loss will be recognized at the corporate level, shareholders receive no tax benefit, and the corporation receives no benefit until it has operating income against which its prior losses can be deducted.
d. The operating loss is not recognized at the corporate level; and although shareholders may receive a deduction, they must wait until they receive some amount of profit from the corporation at which point they can deduct up to 10% of the losses per year.
c
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If the target audience is to undertake the action desired by the marketer, the offer must
a. eliminate all the negative consequences b. provide a desired combination of positive and negative consequences in the form of a value proposition c. maintain the status quo d. provide products with the right attributes e. provide a mix of products and services
Which of the following statements about nonverbal messages is FALSE?
a. Nonverbal messages cannot be avoided. b. Nonverbal messages may be beneficial or harmful. c. Nonverbal messages may be intentional or unintentional. d. Nonverbal messages are consistent across cultures.
Job rotation is a version of job enlargement
Indicate whether the statement is true or false
To be unbiased, a member of a consumer jury should not be a present user of the advertised product.
Answer the following statement true (T) or false (F)