Heather tells her accountant, "I must have this year's audit completed by March 1." The accountant agrees to complete the audit by March 1. Under general contract law, if the audit is not completed by March 1, Heather does not have to pay the accountant for the audit
Indicate whether the statement is true or false
True
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Wholesalers most likely discourage less-profitable customers by ________
A) increasing product promotions B) carrying exclusive product lines C) overseeing inventory control systems D) adding service charges to small purchase orders E) requiring smaller orders to lower transportation costs
Spencer, age 18 and of sound mind, has the legal capacity to contract
Indicate whether the statement is true or false
According to D'Arcy Masius Benton & Bowles's universal advertising standards, which of the following is true of a power idea?
A. It must revolve around the clinching benefit. B. It must always have reference to the final execution. C. It must avoid being described in simple words or phrases. D. It must always use inherent drama while portraying the advertisement. E. It must avoid centering the ad on consumer benefits.
Data refer to the
A. objective demographic characteristics collected by an organization upon which it bases subsequent marketing actions. B. facts and figures related to the problem that are only available for purchase from the federal government. C. facts and figures related to the problem that are divided into two main parts: secondary data and primary data. D. subjective psychographic feelings collected by an organization upon which it bases subsequent marketing actions. E. information collected by a source other than the company itself used to determine the best possible solution to a marketing problem.