State court systems:
a. all have intermediate appeals and supreme courts beyond trial courts b. all have supreme courts
c. have no appellate courts; federal appeals courts are used d. do not all have supreme courts, but most do
e. are required by the U.S. Constitution to have appeals courts
b
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Which of the following statements is false in describing different categories of trade areas?
A. The location of competitive stores can also affect the actual trade area configuration. B. The secondary trading area is the geographic area of secondary importance in terms of customer sales, generating about 20-30 percent of the site's customers. C. The primary trading area is the geographic area from which the shopping center or store site attracts 80 percent of its customers. D. The best way to define the three trade zones is based on driving time rather than distance. E. The tertiary trading area includes the remaining customers who shop at the site but come from widely dispersed areas.
Segmenting business markets requires a much greater level of complexity than segmenting consumer markets
Indicate whether the statement is true or false
A 2007 Nielsen study concluded that recommendations from consumers are the least trusted form of promotion
Indicate whether the statement is true or false
Price discrimination is allowable under the Robinson-Patman Act if _____
a. price differences can be justified by differences in costs b. large retailers exert bargaining power c. large retailers threaten to produce their own brand d. products have different brand designations