Price discrimination is allowable under the Robinson-Patman Act if _____
a. price differences can be justified by differences in costs
b. large retailers exert bargaining power
c. large retailers threaten to produce their own brand
d. products have different brand designations
a
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Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget?
A) It assumes competitors know better than the company's own planners. B) It results in high communication expenditures irrespective of what the company can afford. C) It is overly focused on the relationship among communication cost, selling price, and profit per unit. D) It treats sales as what determines communication, rather than as the result of effective communication. E) It is too focused on long-range planning.
The assignment of a symbol to represent a specific response to a specific question, along with the data record and column position that symbol will occupy, is called coding
Indicate whether the statement is true or false
Which of the following is not true about determining content?
A) Do not start writing until you have planned what you want to say. B) Include enough information so that you do not lose your reader. C) Avoid using irrelevant material that obscures important data. D) Use brainstorming or mind mapping to assist you. E) Begin evaluating ideas as they occur to you.
You find a wallet on the ground in the parking lot of your apartment complex. Which is most
likely true? A) This is mislaid property and you must make a reasonable effort to locate the true owner. B) This is mislaid property so you need not make a reasonable effort to locate the true owner. C) This is abandoned property and would be considered a gift because the original owner no longer wanted it. D) This is lost property and you must make a reasonable effort to locate the true owner.