In a recent conversation with your friend, you found yourself thinking, “What is he talking about?” Which conversational maxim was your friend violating?
A) quality
B) relation
C) manner
D) politeness
Answer: C
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According to the two-step flow model, we are motivated less by the media and more by people we know personally and respect. These contacts are known as
A) opinion leaders. B) researchers. C) cumulative contacts. D) network effectors.
It has been said that social media are moving us into a culture of sharing. Explain what this means and how you have seen this in practice
What will be an ideal response?
An attack on someone's reputation or character is called
A. goodwill. B. defamation. C. ethos. D. empathy.
If John, an advertising copywriter, intends to represent the core requirements of the target audience, then what does he essentially need to write?
a) An appeal
b) A subhead
c) A body copy
d) A closing