Research on brand personality identified five brand personality traits. These include honesty, enthusiasm, skill, hardiness, and sense of humor.
Answer the following statement true (T) or false (F)
False
Research suggests that consumers purchase brands that have a personality consistent with their own. Research on brand personality identified five traits: (1) sincerity (down-to-earth, honest, wholesome, and cheerful); (2) excitement (daring, spirited, imaginative, and current); (3) competence (reliable, intelligent, and successful); (4) sophistication (upper class and charming); and (5) ruggedness (outdoorsy and tough).
You might also like to view...
Answer the following statements true (T) or false (F)
1.An implied contract exists when parties form an agreement from their actions rather than from a specific oral or written agreement. 2.Collective bargaining is the negotiation process resulting in a contract between union employees and management that covers employment conditions. 3. strike occurs when management stops all work and physically prevents workers from entering the workplace. 4.Functional conflict prevents the achievement of individual and organizational objectives. 5.Alternative dispute resolution includes a series of tools, most commonly either mediation or arbitration, which parties in conflict can use to resolve their disagreements without going through the process of litigation.
Charger Company's most recent balance sheet reports total assets of $27,000,000, total liabilities of $15,000,000 and total equity of $12,000,000. The debt to equity ratio for the period is (rounded to two decimals):
A. 1.25 B. 0.56 C. 1.80 D. 0.44 E. 0.80
Andrew is employed as a chief financial officer of EasyMoney in New York City, for a salary of $200,000 per year on a three-year contract. His employer terminates Andrew with two years left on the contract
Andrew accepts employment as a financial analyst at a different firm that pays $150,000 per year. Which of the following hold true in this scenario? A) Andrew cannot take any legal action against his prior employer after accepting another job. B) Andrew's prior employer must pay Andrew two years' worth of his previous salary. C) Andrew can only sue to receive nominal damages. D) Andrew can sue his prior employer and recover $100,000.
A firm that knowingly quotes a higher original price on a product to make the discount it offers on the product seem more substantial is engaged in ________ pricing.
Fill in the blank(s) with the appropriate word(s).