Jorge realized his core target audience was characterized by common leisure activities (museum visits, polo matches), shopping patterns (preference for boutiques, designer labels), and media habits (read Robb Report, Wall Street Journal, Financial Times). His target audience may be most appropriately characterized by
A. situational influences.
B. demographics.
C. motives.
D. avoidance reference group.
E. social class.
Answer: E
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The click-through rate is
A. the total number of people who have purchased the product online divided by the number of people viewing the Page. B. the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link. C. the total number of people who have visited a brand's Facebook Page and have become Facebook fans. D. the percentage of recipients who have clicked on a link on the Page to visit a specific site. E. the percentage of customers who buy a product from the brand website.
A strategy for ordering questions in a questionnaire in which the sequence starts with general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called
the ________. A) unstructured approach B) funnel approach C) diagnostic approach D) goal-oriented approach E) inverted-funnel approach
Project managers must know how to report ___________________
a. good news as well as bad news b. about all aspects of a project c. to senior management d. incongruities and setbacks
A coffee shop instructing their servers to add decorative designs to the foam on coffee drinks is seeking to maximize which basic customer service principle?
a. Recovery b. Reliability c. Fairness d. Wow factor