With setting SMART goals, you should choose only a few goals on which to focus. These goals should be results-oriented and
A. support the company's diversity plan.
B. align with the beliefs of the local community.
C. keep employees happy.
D. support the organization's vision.
E. meet low cost goals.
D. support the organization's vision.
A SMART goal is one that is Specific, Measurable, Attainable, Results-oriented, and has Target dates. Whenever possible, goals should be achievable. With SMART Goals only a few goals should be chosen—say, five for any work unit. And they should be results-oriented, supporting the organization's vision.
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Critics say marketing benefits ________ more than ________
A) consumers; manufacturers B) industry; consumers C) stores; manufacturers D) exporters; importers E) independent sellers; chain stores
Link the following entrepreneurial marketing techniques to the cases that illustrate their use.
a) Co-creation of customer value. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford b) Building and refining social networks. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford c) Establishing personal credibility. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford d) Co-ordinating value constellation. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford
____________ is a process of providing general direction from a position of influence to individuals or groups toward the successful attainment of goals.
a. Management b. Leadership c. Empowerment d. Motivation
The keys to effective organization are __________________.
a. alphabetized files b. empty desktops c. neatness and function d. time and lost items