______ exist within a dominant culture and are dependent on that culture.
Fill in the blank(s) with the appropriate word(s).
Subgroups
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In the "Why Weight" case, the advertising agency's creative insight was based on:
a. Surgery patients' belief in positive peer affirmations b. Showing successful weight losers holding up their old pants c. Using clothing labels found in common shopping malls d. Proving that eating was not as fun as fitting into new clothes
Jimmy Wales created __________
Indicate whether this statement is true or false.
How did Coke benefit when they shared the technology they had developed to improve water management with local Indian companies?
a. India allowed Coke to share their formula with citizens. b. Coke was allowed to increase the number of American employees in India. c. Manufacturing processes were improved and waste was reduced. d. India gave Coke more control of its corporate branding activities.
Which communication skill do corporate managers view as most important on the job?
A. managing social media B. e-mailing C. listening D. writing reports