The ability to fragment the mass audience is one of the principal benefits of cable television.
Answer the following statement true (T) or false (F)
False
Audience fragmentation is one of the disadvantages of using cable TV as an advertising medium.
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Trendiness refers to:
A. a concept in public recognition which alludes to how close the issue being discussed is to you, your family or business. B. a concept in public interest which alludes to events with a broad appeal within the market or population. C. a concept in public recognition which alludes to the fit of the topic to current fashion or public interest. D. a concept in public interest which alludes to the graphic interest held by an event.
A cruise ship service specializing in entertaining young adults would most likely be using ________ as the segmentation method to attract business.
A. benefit segmentation B. geographic segmentation C. psychographic segmentation D. a multiattribute model E. demographic segmentation
The ______ refers to the invisible barriers to advancement in business to women and minority employees.
A. sticky floor B. ceiling fan C. escalator D. glass ceiling
The direct appeal close is avoided by most salespeople because it adds complexity to a selling/buying situation
Indicate whether the statement is true or false