When Myron and Phoebe met, each envisioned the other as a potential relationship partner because each saw the other as similar in physical attractiveness. This notion is probably due to_____

a. proximity
b. complementarity
c. inclusion
d. the matching hypothesis


d

Communication & Mass Media

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Briefly explain the differences in the role of friendships at four stages in life:

childhood, adolescence, adulthood, and old age. What will be an ideal response?

Communication & Mass Media

One of the most common forms of public relations research is the use of focus groups

Indicate whether this statement is true or false.

Communication & Mass Media

According to Public Relations Society of America, which one of the following is NOT needed to ensure the success of campaigns?

a. objectives that are measurable b. objectives that relate to audiences c. objectives based on research d. objectives that can be judged on return on investment

Communication & Mass Media

"Cook had been on one blind date in his life. It was in college. By any measure, it was not a success. He recalled it clearly, an hour or so into it. He had been walking with the girl and another couple on a sidewalk bordering a large, dark, empty field. Without a moment of thought, as if he were controlled by aliens who had wired him up, Cook had bolted, sprinting across the lot at top speed

disappearing into the night." (From David Carkett, The Full Catastrophe, p. 113). According to Schultz, this behavior may indicate a high need ___________. A. for affection B. for inclusion C. for control D. to be social E. to be oversocial

Communication & Mass Media