By controlling ________, the firm can ensure maximum service to the customer.
A. production
B. inventory
C. sales
D. costs
Answer: B
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Which of the following statements is true about mass media?
A) Personal channels of communication are often called mass media. B) Television advertising is an example of mass media. C) Sales force is a communication channel included in mass media. D) B-to-B companies spend a higher percentage on mass media than consumer-product companies.
A performance report should contain cost or revenue items that the manager receiving the report can control
Indicate whether the statement is true or false
Which is NOT necessarily one of the key technical skills that public relations professionals should possess?
A) knowledge of communications, including how the media work B) knowledge of current events C) knowledge of how management shapes policy D) knowledge of the public's "right to know"
The journal entry for $17,000 materials purchased on account is: Raw Materials ...................... 17,000 Accounts Payable ...... 17,000
Indicate whether the statement is true or false