Which of the following is true of the accept-reject approach?
A) It involves ranking projects on the basis of some predetermined measure, such as the rate of return.
B) It cannot be used when the firm has limited funds.
C) It can be used for making capital budgeting decisions when there is capital rationing.
D) It can be used only for evaluating mutually exclusive projects.
C
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Which of the following types of customers should be rewarded with special offers and services that are not offered to other customers?
A) loyal customers B) nonprofit customers C) new customers D) dissatisfied customers E) repeat customers
Return on equity equals average stockholders' equity divided by net income
Indicate whether the statement is true or false
Define interactive marketing. Why is it considered an important skill for service marketers?
What will be an ideal response?
Businesses using web feeds are not dependent on e-mail for relaying information and do not have to rely on the fact that people will visit their sites
Indicate whether the statement is true or false