To convince the members of your audience to alter their beliefs or behaviors on a speci?c issue

you should use persuasive appeals.

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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More of a refiner than the innovator, he is the “father of American film” who shaped the basic elements of filmmaking into the language and syntax that would serve cinema for more than a half a century:

a) Eadweard Muybridge; b) Edwin Porter; c) D.W. Griffith; d) Louis B. Mayer; e) Mack Sennett

Communication & Mass Media

Suggestions for achieving __________ in speaking style include: Be economical, use specific terms and numbers, and use short, familiar terms

a) vividness b) clarity c) appropriateness d) forcefulness

Communication & Mass Media

Which of the following best describes the concept of "source credibility"? 

A. Features of the speaker like attractiveness, intelligence, and energy B. Audience perceptions of presenter effectiveness C. The presenter's education and experience on the topic D. The audience's ability to see, hear, and analyze the presentation

Communication & Mass Media

A value claim is a declaration of a preference about what should be done.

Answer the following statement true (T) or false (F)

Communication & Mass Media