BluTech requires applicants to take a battery of tests. In order to be considered for a position, the applicants must achieve a minimum score on each test. BluTech is using a __________ selection model.
A. multiple cutoff
B. multiple hurdle
C. compensatory
D. contingency
Answer: A
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Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics
He plans to short-list only those computers, that score at least a seven on his scale on all three characteristics. Which of the following choice heuristics has he chosen? A) elimination-by-aspects heuristic B) lexicographic heuristic C) conjunctive heuristic D) anchoring and adjustment heuristic E) representativeness heuristic
Briefly define the four marketing concepts
What will be an ideal response?
A company has an account receivable turnover ratio of 10. The average accounts receivable during the period are $400,000. What is the amount of net sales for the period?
A) $40,000 B) $4,000,000 C) $480,000 D) Cannot be determined from the information given.
The major purpose of prescriptive marketing analytics is to:
a. Analyze the effectiveness and efficiency of investments in marketing. b. Analyze marketing contributions to the sales pipeline. c. Provide the optimal mix of marketing channels. d. All of the above