Which one of the following in the Toys in Mourning campaign exemplifies the Press Agentry model of communication?

a. information sent out to the public
b. feedback from parents to the medical establishment
c. protests at government offices
d. the use of surveys


a. information sent out to the public

Communication & Mass Media

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If you know that the person you are trying to persuade is in a negative mood, how would you adapt your message accordingly?

What will be an ideal response?

Communication & Mass Media

Student evaluations of female faculty often include demeaning comments about appearance

Indicate whether the statement is true or false

Communication & Mass Media

Unlike advertising, PR has which of the following characteristics?

a. being based on research b. having limited production costs c. relying on paid media exposure d. focusing on transactions

Communication & Mass Media

The disputing coworkers decide that moving one of their desks will solve the problem. The mediator asks, “What if the boss doesn’t let you move the desk?” This question illustrates ______.

A. reaction formation B. blank slate mediation C. reality testing D. trial and error mediation

Communication & Mass Media