Obtaining criterion data at about the same time as test scores (or other predictive information) is the technique used in
A. predictive validity.
B. concurrent validity.
C. content validity.
D. correlational validity.
Answer: B
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Which of the following is a criticism of authentic leadership?
A. Authentic leadership implies that leaders are motivated by justice and community. B. Authentic leadership provides broad guidelines for individuals who want to become authentic leaders. C. Everyone can develop authenticity and learn to be more authentic. D. The concepts presented in the practical approaches are not fully substantiated.
Probably, the most difficult challenge for nonprofessional staff of nonprofits, like telephone operators, security officers, cleaning staff and the like, in internal marketing is
a. to get them to have the right target audience mindset b. to get them to call on potential donors and ask for money c. to get them to listen to the professional marketer on staff d. to get them to recognize the fact that they have marketing influence e. to get them cooperate in a personal marketing audit of the organization
A focused low-cost strategy can lead to attractive competitive advantage when
A. a market is emerging and demand in the target market niche is growing rapidly and is served by industry-wide competitors. B. buyers are looking for the best value at the best price. C. buyers are looking for a budget-priced product. D. a firm can lower costs significantly by limiting its customer base to a well-defined buyer segment. E. buyers are price sensitive and are attracted to brands with low switching costs.
The cost associated with the shortest possible duration for a project activity is referred to as the?
a. Reduced cost b. Shortest cost c. Crash cost d. Activity cost