All of the following are mentioned in the text as indicators that should be used to evaluate interviewers on the quality of interviewing EXCEPT:
A) the answers to unstructured questions are summarized.
B) for structured questions, item nonresponse occurs infrequently.
C) the recorded data are legible.
D) all instructions, including skip patterns, are followed.
E) A and B
A
You might also like to view...
Which of the following is true of improving cost efficiency of the marketing process?
A) If a business does not make products available at customers' preferred points of purchase, it lowers the cost of the transaction. B) For undifferentiated products, customers' transaction costs are high even when availability is unrestricted. C) The more undifferentiated a product is, the greater its perceived value. D) Customer value can be increased by lowering the cost of reaching customers. E) The general assumption is that the more intermediaries a channel system has, the lower the total cost of purchase.
________ is determined by a customer's evaluation of the benefits and costs of a market offering relative to those of competing offers
A) Customer-perceived value B) Customer lifetime value C) Share of customer D) Customer-managed relationship E) Brand value proposition
A full, deep grip in a handshake most likely communicates:
A) fearfulness B) discomfort C) dominance D) friendship E) antagonism
Which of the following is automated using marketing automation systems?
A) sales forecasting B) campaign management C) sales lead tracking D) marketing research