The three key tactics of most long-term public relations campaigns are promotion, __________, and advocacy
Fill in the blank with correct word
image management
Communication & Mass Media
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What aids in developing alignment of business objectives?
a. Measurement b. Audience c. Goals d. Evaluation
Communication & Mass Media
In a brief essay, discuss how Coca-Cola is using the Coke Freestyle machine to collect data about the people who use it to dispense drinks.
What will be an ideal response?
Communication & Mass Media
Which is the best focus of after-dinner speech humor?
a. immediate situation b. past mistakes c. stock jokes d. failures of the competition
Communication & Mass Media
Research suggests that women are more territorial than men
a. true b. false
Communication & Mass Media