Describe what it means to vary the levels of abstraction used in an informative speech. Why is this important? Provide a list of three words or concepts to demonstrate your understanding (the first word should be highest in abstraction, the next word should be moderate in abstraction, the last word should be low in abstraction).

What will be an ideal response?


The ideal answer should include:
- Words or concepts with high levels of abstraction are very general.
- Words or concepts with low levels of abstraction are very specific.
- It is important to use varying levels of abstraction, because using too many generalizations without specifics or too many specifics without generalizations has proven to be less effective. Audiences are more engaged in and better understand speeches that use varied levels of abstraction.
- Example of abstraction from highest to lowest: transportation, automobile, SUV.

Communication & Mass Media

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Workplaces and doctors' offices are contexts in which the primary listening goal is most

likely to be A. combative listening. B. insulated listening. C. informational listening. D. selective listening.

Communication & Mass Media

In his speech about the rise in terrorist attacks throughout the world, Hank showed enlarged

pictures of the bombed out subway in London and the ruins of the Twin Towers in New York City. From this description of his speech, which persuasive speaking strategy did Hank effectively employ? A) He used nonverbal behavior to solidify his reasoning and evoke audience emotions. B) He used concrete examples that appealed to audience members? reasoning and logic. C) He resorted to logical fallacies to effectively arouse the passions of his audience. D) He used strong visual images to evoke the emotions of his audience.

Communication & Mass Media

What did the VantagePoint campaign accomplish?

What will be an ideal response?

Communication & Mass Media

To be a truly competent communicator, the following element(s) is/are involved

A. you must be motivated. B. you must have appropriate knowledge. C. you must have the skill to act appropriately. D. all of the above.

Communication & Mass Media