Brand ambassadors are volunteers spreading a company's brand message, while brand evangelists are paid employees using potentially unethical marketing tactics to spread a company's brand message
Indicate whether the statement is true or false
FALSE
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Adjusting journal entries are made
A) at the beginning of the accounting period B) at the end of the accounting period C) when revenue is realized (or realizable) D) anytime we need to adjust an account
Prospecting is the step in the selling process in which the salesperson ________
A) gathers detailed information about a prospective customer before making a sales call B) meets the customer for the first time C) identifies potential customers D) tells the customer the product's general benefit E) clarifies and overcomes customer objections to buying
When you write thank-you notes after the interview, what should your thank-you note reflect?
A) What you liked best about the company B) Information on projects C) Salary information D) Conversations with the person you are writing to E) Overall impression of the opportunity
Generally, as marketers go down the economic and social strata in each country, they will tend to find
A. greater government support and thus disposable income for each succeeding lower stratum. B. dissimilarities among countries in social and cultural values. C. similarities among countries in social and cultural values. D. no significant differences in social and cultural values.