The Bread Company promotes its brand in new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. In this case, The Bread Company's market-entry strategy is referred to as ________
A) licensing
B) exporting
C) joint ownership
D) contract manufacturing
E) management contracting
A
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The hallmark of an optimal brand portfolio is ________
A) the ability of each brand to maximize equity in combination with all the other brands in it B) the ability of each brand to maximize its individual equity in isolation C) maximum brand overlap D) the eventual reduction of brand differentiation to create a unified brand appearance E) maximum internal competition within the firm
What are the four pricing rules managers must follow to stay in business?
The "grapevine" is most accurately described as ________
A) ?frowned-upon water cooler discussions that impede productivity B) ?an informal channel of communication that carries organizationally relevant gossip C) ?an e-mail chain involving multiple people to make a decision D) ?an organizational newsletter detailing recent accomplishments
The LIFO inventory cost flow assumes that the cost of the newest goods purchased are:
A. assumed to be the first ones included ending inventory. B. not included in cost of goods sold or ending inventory. C. assumed to be the last ones to be sold. D. assumed to be the first ones sold.