Describe the five components of an information system using an example
What will be an ideal response?
The five components of an information system are computer hardware, software, data, procedures, and people. For example, when one uses a computer to write a class report, he or she is using hardware (the computer, storage disk, keyboard, and monitor), software (Word, WordPerfect, or some other word-processing program), data (the words, sentences, and paragraphs in his or her report), procedures (the methods he or she uses to start the program, enter his or her report, print it, and save and back up his or her file), and people (an individual).
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Kotler and Casoline suggested eight factors that marketers must keep in mind in order to deal with risk and uncertainty. Which of the following statements are they most likely to agree with when the environment is uncertain?
A) Companies should be prepared to implement ad hoc strategies whenever required. B) Companies should push aggressively for the market share of their competitors. C) Companies should focus less on their core segments, and more on new target markets. D) Companies should not increase marketing budgets in times of uncertainty. E) Companies should focus and improve their marginal brands.
Which of the following statements about C-V-P is false?
a. If the sales price per unit decreases, the break-even point will increase. b. If the variable cost per unit decreases, the break-even point will decrease. c. If the total fixed costs decrease, the break-even point will decrease. d. If the contribution margin per unit increases, the break-even point will increase.
If an insider resigns before trading, he or she cannot be held liable for improper insider trading
a. True b. False Indicate whether the statement is true or false
There must be a company-wide commitment to CRM concept if CRM is to be productive.
Answer the following statement true (T) or false (F)