In general, stock prices continue to rise after splits
Indicate whether the statement is true or false.
Answer: TRUE
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Channels that contain intermediaries are indirect
Indicate whether the statement is true or false
The owner of a food truck implemented a new location strategy so that she would be better positioned near a crowded office park during the lunch hour. How should she evaluate her new location strategy?
A. She should analyze the effectiveness of the universal functions of marketing. B. She should use customer satisfaction surveys to evaluate performance between the two locations. C. She should use marketing metrics to compare performance between the old location and the new location. D. She should compare the triple bottom line of both locations. E. She need only compare the revenue numbers between the new and old locations.
Looking at marketing as a set of managerial activities means focusing on
A. macro-marketing. B. for-profit marketing. C. nonprofit marketing. D. personalized marketing. E. micro-marketing.
Northern Conglomerate has two divisions, Division A and Division B. Northern looks at competing pure-play firms to estimate the betas of each of the two divisions. After this analysis, Northern concludes that Division A has a beta of 0.9 and Division B has a beta of 1.6. The two divisions are the same size. The risk-free rate is 5.00% and the market risk premium is 5.80%. Assume that Northern is 100% equity financed. What is the overall composite WACC for Northern Conglomerate?
A. 12.86% B. 14.09% C. 12.25% D. 11.64% E. 10.41%