Which of the following statements is true of activity-based costing (ABC)?
A. It determines the absolute cost per unit of production.
B. It is more complex than the direct labor method.
C. It involves a five-stage process.
D. It assigns costs based on the "one size fits all" rule.
Answer: B
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Which marketing research company identifies communities on the basis of lifestyle clusters?
a. A.C. Nielsen b. Sales & Marketing Management c. Editor & Publisher d. Information Resources Inc. (IRI)
Which of the following is not an express warranty?
a. Restating facts or market figures about a product. b. The opinion of an expert in a certain field regarding a product in that field. c. A statement of the product specifications. d. The seller's opinion of the value of goods.
If a deed is executed, acknowledged and recorded, there is presumption of delivery and acceptance
Indicate whether the statement is true or false
Which of the following best describes a social context ad?
a. Contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand. b. Includes ad creative, an engagement device, and personalized referral content from people in the viewer's network. c. Is shared on a person's activity stream following a brand interaction (such as liking the brand). d. Motivates the receiver to get involved with the message and help spread it to others. e. Occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media.