Machvile Corporation, a robotics company, decides to acquire Chancera Inc., a start-up company that operates within the same industry. To better assess its decision, the management of Machvile Corporation needs to find out the value of Chancera Inc.'s total assets. The management has information regarding Chancera Inc.'s liabilities and stockholders' equity. In this scenario, the management should most likely use the _____ to get the required information.
A. accounting equation
B. profitability index
C. quartic equation
D. liquidity index
Answer: A
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In a high-context culture ________
A) direct conversation is the norm B) people tend to get right to the point C) people use unambiguous language to communicate D) people rely on subtle cues E) people use explicit language to communicate a message
Which of the following is NOT a technique for linking sentences?
a. Repeat a word used in a preceding sentence. b. Use a pronoun representing a noun from the preceding sentence. c. Use the passive voice. d. Use connecting words.
________ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.
A. Allocation B. Target marketing C. Market segmentation D. Value capture E. Market positioning
Using high-profile entertainment or odd news to get people to talk about your brand is known as _________________________.
a. Guerilla marketing b. Blogging c. Stealth Marketing d. Buzz Marketing