Which of the following statements is not a consideration when making non-comparative itemized rating scale decisions?
A) the number of scale categories to use
B) forced versus non-forced choice
C) the order of the scale questions
D) balanced versus unbalanced scales
C
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Josh is responsible for the strategic retail planning process in his organization. He has defined the business mission and conducted a SWOT analysis. Which of the following steps is most likely his next stage in the strategic retail planning process?
A. Develop a retail mix to implement strategy. B. Identify strategic opportunities. C. Evaluate strategic opportunities. D. Establish specific objectives and allocate resources. E. Evaluate performance and make adjustments.
The four cornerstones of Ernest Shackleton's leadership behavior are leading by example, communicating a vision, keeping up morale, and maintaining a positive attitude.
Answer the following statement true (T) or false (F)
________ marketing is more suited for uniform products, such as grapefruit or steel
A) Niche B) Undifferentiated C) One-to-one D) Trigger-based E) Local
Choose the correct word or words in parentheses. The person (who's, whose) phone this is will probably miss it soon