?Discuss the concept of green marketing and why it is important to marketers.
What will be an ideal response?
Green marketing refers to a strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment. Such initiatives not only reduce the negative impact that businesses have on the environment but also serve to enhance their reputations as sustainability concerns continue to grow. By addressing concerns about the impact of marketing on society, a firm can contribute to society through socially responsible activities as well as increase its financial performance.
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During the period when Ben Bernanke was the Fed's Chairman, the inflation rate averaged at about 1.7%. In comparison to other periods when the Fed was headed over by other chairmen, this inflation rate can be considered to be
A. average. B. the highest. C. the lowest. D. above average but not the highest.
Fall Corp uses plant assets that are subject to rapid decreases in value due to obsolescence and physical deterioration. Which of the following depreciation methods is most appropriate to measure the decline in the usefulness of the company's assets?
a. Double-declining-balance b. Revenue expenditure method c. Straight-line d. Units-of-production
Which of the following is a part of expert witness testimony during a trial?
a. presenting visuals to convey issues more completely regarding complex fraud issues b. responding to direct-questioning by the attorney representing the opposing side c. responding to questions for clarification from the jury d. responding to cross examination by the attorney who hired the expert witness
Which of the following actions can enable companies to gain a cost competitive advantage?
a. Removing frills from products b. Increasing marginal customers c. Eliminating reverse engineering efforts d. Developing additional exclusive functional departments