A response that is sent to someone who has invited a persuasive message requires an attention-getting sentence to start the message
Indicate whether the statement is true or false
F
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TQM is a comprehensive approach dedicated to continuous
A. measurement of quantifiable goals and quick corrections. B. product innovation and organizational learning, over fast cycles. C. quality improvement, training, and customer satisfaction. D. customer input into management strategy and decision making. E. focus on components of service success: tangibles, questions, and margins.
Which of the following is not one of the three objectives of a quality program?
a. Product quality should be consistent to always meet the purchaser's need(s) b. Product quality should always vary because customers change their wants and needs over time. c. A quality program should give customers confidence that the intended quality will be achieved in products. d. A quality program should give management confidence that the quality is/and will be at a constant level.
The goal of integrated marketing communications (IMC) is to generate both short-term financial returns and build long-term brand and shareholder value.
Answer the following statement true (T) or false (F)
In what year was the United Nations founded?
A) 1939 B) 1945 C) 1941 D) 1918 E) 1959