What do the letters ‘R,' ‘E,' and ‘A' stand for in the term "REA model"?
resources, events, and agents
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What are customer touch points?
A) all aspects of the offering that directly affect consumer preferences B) all needs and wants of customers C) all direct or indirect interactions between the customer and the company D) all interactions between customers and competitors E) all factors that affect buying behavior
In the BCG matrix, dogs are low growth services or products with low market share
Indicate whether the statement is true or false
An approach that gets the prospect thinking about a problem the salesperson can solve is the:
A) referral approach B) question approach C) product demonstration approach D) survey approach E) premium approach
Which of the following is not a manufacturing cost element?
A) Direct Materials B) Direct Labor C) Distribution expense D) Overhead E) All of these are manufacturing cost elements