Compared with American students who tend to prefer speakers with whom they can identify, German students are less concerned about identifying personally with the speaker
A. True
B. False
A
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Answer the following statements true (T) or false (F)
1. The Professional Strategy Triangle does not apply to advertising copywriting. 2. Advertising copy should not break English grammar rules. 3. In traditional ad layout, the promise or benefit is in the call to action. 4. A tagline and a slogan are the same thing.
These are the tangible result of the sales effort:
A. contracts B. radio copy C. co-op advertising D. commercials E. all of these F. none of these
The Latino community is a growing and significant demographic in the U.S. The most effective community relations programs to this key population segment are ______.
a. rotated annual programs b. translated into Spanish c. financially and investment focused d. authentic partnerships
Researchers using qualitative methods try to provide a degree of objectivity to their research report by minimizing the voice of participants.
Answer the following statement true (T) or false (F)