What is a word nerd?
a. a person who loves crossword puzzles
b. a writer who loves finding the right copy for an ad
c. a character on a kid’s Saturday morning show
d. an editor whom you have to please
b. a writer who loves finding the right copy for an ad
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Semantics is the study of meaning, or the association of words with ideas, feelings, and contexts
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. PR practitioners’ work is focused on media relations and relationship management. 2. All PR strategies should support organizational mission and goals. 3. Effective public relations work begins with a planning process that determines which tactics will have the greatest effect on the problem at hand. 4. The ROPE public relations model has more steps than the RACE model 5. Mitigating the effect of bad publicity is typically addressed through advertising.
Alex is an attentive undergraduate student. In Mr. Grey’s class, he gets restless because Mr. Grey usually talks about topics that are outside the scope of syllabus. Sometimes, he elaborates on topics that will not be asked in the exams. Given this information, Alex is a(n) _____.
a. time-oriented listener b. action-oriented listener c. content-oriented listener d. people-oriented listener
According to your textbook, ________ words refer to ideas or concepts rather than to tangible objects.
A. concrete B. abstract C. denotative D. vivid E. technical