In the traditional pattern of organization, the advocate argues the three stock issues for policy argumentation in the order in which they are numbered in the text

Indicate whether the statement is true or false.


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Communication & Mass Media

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The local public health department is working on a campaign to increase the number of children under the age of 12 who only ride in the back seat of a car. The communication team conducts a series of focus groups to find out why parents do or do not enforce this guideline. This information can then be helpful in:

a. measuring the public’s attitude b. identifying misconceptions about safety c. generating ideas for campaign slogans. d. identifying what beliefs to focus on in the appeal

Communication & Mass Media

He introduced the London Plan to America:

a) Benjamin Day; b) James Gordon Bennett; c) Horace Greeley; d) Henry Raymond; e) William Cullen Bryant

Communication & Mass Media

All of the following are ways oral communication differs from written communication EXCEPT that:

a. oral communication requires less explanation than written communication b. oral communication should rely less on complex sentence structures c. oral communication benefits from greater redundancy within the message d. oral communication requires more explicit organization

Communication & Mass Media

When an error is missed, the embarrassment is more serious than the loss of credibility

Indicate whether the statement is true or false

Communication & Mass Media