Channel members have significant bargaining power over the marketing manager when the channel has high switching costs
Indicate whether the statement is true or false
FALSE
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Zeller Hub, a Canadian discount store, has developed a supplier portal software from the inputs given by the experts in its retailing division and its supplier Welknit Knitting Co. This information system will share inventory and stock lists of both the companies on a daily basis. It will, thus, aid the continuing relationship between the companies and increase the profitability of both the parties by controlling excess stock and inventories. Identify the relationship between Zeller Hub and Welknit Knitting Co.
A. A functional relationship B. A solo market transaction C. A relational partnership D. An internal partnership E. A strategic partnership
Courtney's employer provides her with an insurance plan that requires her to obtain approval before being admitted to the hospital for surgical procedures. Which variation of health coverage does this illustrate?
A. health maintenance organization B. managed care C. employee wellness D. flexible spending account E. consumer-driven health plan
Define positioning.
What will be an ideal response?
Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?
A) advertising B) direct marketing C) public relations D) personal selling E) sales promotion