A skewed curve is:

A. symmetrical.
B. characterized by the data being bunched to one side or the other.
C. characterized by identical left and right slopes.
D. a theoretical distribution of scores.
E. characterized by the mean, median, and mode in the same location.


Answer: B

Communication & Mass Media

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__________ speeches are those that have not been prepared ahead of the presentation—perhaps because the speaker has been given very little notice or no notice at all

Fill in the blanks with correct word

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Banner ads allow advertising ways to present additional content in traditional ad size. 2. Text ads add sound on mouse-overs and animated bits and sometimes games. 3. When creating a display ad, keep it simple. 4. To increase traffic, offer an incentive if they click on your ad, and have that incentive change day to day. 5. When designing a rich text ad, keep it simple; to0 much technology or movement can take the audience away from text.

Communication & Mass Media

A useful extensional device that can help you avoid __________ is to end each statement—sometimes verbally, but always mentally—with an et cetera

Indicate whether the statement is true or false.

Communication & Mass Media

When the department store Barneys was beset by numerous complaints of racial discrimination in 2013, it undertook an aggressive PR campaign to speak to those who felt disenfranchised by the events. This is an example of

A. minority relations/multicultural affairs. B. community relations. C. lobbying. D. promotion.

Communication & Mass Media