When the department store Barneys was beset by numerous complaints of racial discrimination in 2013, it undertook an aggressive PR campaign to speak to those who felt disenfranchised by the events. This is an example of

A. minority relations/multicultural affairs.
B. community relations.
C. lobbying.
D. promotion.


Answer: A

Communication & Mass Media

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An email, phone call, text message, or a letter-to-the-editor are all _________of communication

A. contexts B. channels C. models D. frameworks

Communication & Mass Media

One strategy to use for adapting the content of a presentation to a favorable audience is to:

a) include counterarguments and refutations. b) include visual aids to clarify content. c) use a structure that emphasizes action. d) encourage audience participation and feedback.

Communication & Mass Media

Describe how culture led to ethical lapses at Enron.

What will be an ideal response?

Communication & Mass Media

It is a good idea to use a quotation in your introduction when a past writer or speaker has expressed an opinion on your topic that is more authoritative, comprehensive, or memorable than what you can say

Indicate whether the statement is true or false

Communication & Mass Media