Contessa Company collected $42,000 cash on its accounts receivable. The effects of this transaction as reflected in the accounting equation are:
A. Both total assets and total liabilities decrease.
B. Total assets decrease and equity increases.
C. Total assets increase and equity decreases.
D. Total assets, total liabilities, and total equity are unchanged.
E. Both total assets and equity are unchanged and liabilities increase.
Answer: D
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During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________ markets
A) target B) capital C) tertiary D) demographic E) developing
The ________ binds the corporation on receipts, checks, and endorsements.
A. treasurer B. chairman C. corporate secretary D. vice president
Answer the following statements true (T) or false (F)
1.Bertrand Russell suggested that power can be formalized by granting someone the authority for its exercise. 2.The human relations movement during the 1960s and 1970s challenged the idea that the job of management was to manipulate workers for the benefit of organizations. 3.Simply having the positive regard and respect of others is a potential source of power. 4.The use of coercive power tends to increase referent power, whereas the use of reward power tends to diminish referent power. 5.Covert power is easily observed.
____ provide businesses with copywriters, artists, production coordinators, media experts, researchers, and other highly skilled specialists.
A. Public relation firms B. Media companies C. Advertising agencies D. Production companies E. Promotion experts