"You'd better hit the books if you're going to pass your classes" is an example of

A) jargon
B) an idiom
C) a simile
D) a cliche


B

Communication & Mass Media

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Daniel is attending a university event where the mayor is giving a speech on the history of the town his

university is a part of. He considers the topic and speaker uninteresting. What should he do to overcome this barrier to effective listening? A) Don't waste time by listening. B) Immediately form an opinion on the subject. C) Consider how the information might be used. D) Consider ways of getting out of the situation. E) "Block out" the speaker.

Communication & Mass Media

_________ is commonly used to gauge the effectiveness of a spot announcement and its ability to communicate a program's most attractive features

a. episode testing b. concept testing c. pilot testing d. promotion testing e. auditorium testing

Communication & Mass Media

If Lucinda wants to help reduce her anxiety about giving a speech, she should ____

A) wait until the last minute to prepare B) avoid thinking about her speech beforehand C) practice her speech in front of an audience D) not practice her speech at all?impromptu is better

Communication & Mass Media

Toyota was the standard of the auto industry for years because of their shared philosophy of kaizen, which is a philosophy of ____

a. Continuous evaluation b. Expecting excellence c. Continuous improvement d. Learning from failure

Communication & Mass Media