What types of information should entrepreneurs seek out before deciding on which foreign market to enter?
What will be an ideal response?
Just as with entering a domestic market, they need to research the demographics of the market they are trying to enter. How many potential customers are there? What are their income levels? Is the infrastructure available to support their business? Are there existing competitors?
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"Get the order and get out." This is a good principle for salespeople to follow.
Answer the following statement true (T) or false (F)
In comparison to direct marketing and Web-based retailing, sales growth in direct selling has been comparatively low
Indicate whether the statement is true or false
Morale is a sense of common purpose within a group
Indicate whether the statement is true or false
Herbal Essences tries to sell its hair shampoos and conditioners to young women in their late teens and early 20s. These women represent Herbal Essences' primary
A. channel of distribution. B. target market. C. marketing strategy. D. marketing mix. E. "Four Ps."