The costs incurred to manufacture a product can be classified into three primary elements of manufacturing costs: materials, labor, and factory overhead
a. True
b. False
Indicate whether the statement is true or false
True
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In purchasing a direct mailing list, a compiled list consists of individuals who have:
A) met a specific demographic profile B) responded to previous direct mail offers made by the company purchasing the list C) made purchases or responded to direct mail offers in the past D) responded to a direct mail offer within the last 30 days
Ladell is excited because a prospect has just signed a purchasing agreement for the biggest sale Ladell has made in his two-year sales career. Ladell is obviously happy as he sits across the desk from his newest customer. What should Ladell do now?
A. Discuss the buyer's expectations for the product. B. Discuss his company's payment expectations. C. Stop talking about the product ordered and leave his customer's office. D. Invite the prospect out for a meal. E. Discuss the buyer's expectations concerning a delivery schedule of the product.
You work in a jewelry store, and your supervisor has told you to decrease the price of a line of jewelry that is not selling well in the hope that the remainder of the inventory will sell quickly. Why might this strategy be effective in selling the remaining units of this jewelry line?
What will be an ideal response?
Successful new ventures tend to offer a product portfolio that
a. limits consumer choice b. offers customers choices that can be expressed as good, better, best c. overwhelms the consumer d. focuses on a single product