________ is a type of conclusive research that has as its major objective the description of something?usually market characteristics or functions
A) Exploratory research
B) Conclusive research
C) Causal research
D) Descriptive research
D
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Which nonquantitative forecasting approach asks each member of the sales force for his or her best estimate of sales for their individual territories over the coming year?
A. incremental productivity method B. generalist sales forecast C. survey of sales intentions D. sales force composite E. equalized workload method
From the perspective of the "Four Ps," personal selling is to advertising as
A. mass selling is to branding. B. geographic terms are to price allowances. C. warranties are to channel type. D. Place is to Product. E. sales promotion is to pricing.
In Microsoft Access, relationships between tables are built in the ________
Fill in the blank(s) with correct word
Experience indicates that strategic alliances ______.
A) are generally successful. B) work well in cooperatively developing new technologies and new products but seldom work well in promoting greater supply chain efficiency. C) work best when they are aimed at achieving a mutually beneficial competitive advantage for the allies. D) stand a reasonable chance of helping a company reduce competitive disadvantage but very rarely form the basis of a durable competitive advantage over rivals. E) are usually a company's best approach to building a distinctive competence.