A lecture by a powerful but controversial political blogger appeals to fear and paranoia to promote his views. Listeners should remember that these types of emotional appeals
a. represent what the speaker truly believes.
b. make the speaker seem credible.
c. can relate to either high or low motives.
d. constitute proof.
Answer: c
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Indicate whether the statement is true or false
A speaker is using platitudes when he or she __________.
A. breaks down a speech into multiple parts to address different age groups B. assumes that everyone in the audience has the same values C. uses buzzwords that have no content related to the topic D. assesses the demographics of the audience
When persuaders alter their ideas and proposals so as to appear to be more in line with the needs, capacities, values, and expectations of their audience, they are engaging in a. conspiracy
b. affirmation. c. adaptation. d. collusion.
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A. differentiating content and relationship levels B. identifying the problem of punctuation C. first-order change D. second-order change