As part of the interview process, you may be asked to answer case questions, which may be complex and take between 20-40 minutes
Indicate whether the statement is true or false
True
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The benefits of strong brands include all of the following except:
A) greater loyalty. B) less vulnerability to marketing actions. C) less inelastic consumer response to price increases. D) more elastic consumer response to price decreases. E) larger margins.
After asking a prospect a question, a salesperson should remain silent and wait for an answer.
Answer the following statement true (T) or false (F)
An important advantage of first movers in a market is that they may establish brand recognition that may later serve as an important switching cost.
Answer the following statement true (T) or false (F)
Customers at an amusement park arrive at the rate of 10 customers per hour. The entry booth is staffed by one employee. The mean service time at the booth to provide service to each customer is 5 minutes. The arrival rate follows a Poisson distribution, and the service time at the booth follows a negative exponential distribution. It is estimated that the cost of customer waiting time associated with dissatisfied customers and loss of goodwill is $15 per hour. The employee at the service booth is paid $10 an hour. Determine the capacity related cost per day for the waiting line system. Assume total hours of operation as 10 hours per day.
a. $725 b. $625 c. $500 d. $100