A dry cleaning business offers a pick-up and delivery service for a 10 percent surcharge. Management believes 60 percent of the existing customers will take advantage of this service
They are also considering offering customers the option of opening an account and receiving monthly bills. They believe 60 percent of customers (regardless of whether or not they use the pick-up service) will use the account service. If the two services are introduced to the market, what is the probability that a customer uses only one of these services?
A) 0.40
B) 0.60
C) 0.48
D) 0.24
E) None of the above
C
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The least costly way of consumer-goods market testing is ________
A) simulated test marketing B) controlled test marketing C) a few test markets D) sales-wave research E) test marketing in 25 percent of the country
From an ABC perspective, what causes costs to be incurred?
A. Activities. B. Financial transactions. C. Management decisions. D. Debits and credits. E. The volume of units produced.
If you were advertising your company's watches in Vogue and you had five ads in the magazine, how would you calculate your gross rating points (GRP)?
What will be an ideal response?
Consuelo and Gabriela enter into a contract for a sale of saxophones and other brass instruments. Consuelo delivers, but Gabriela does not pay. Consuelo can normally recover as damages
A. any profit lost minus any loss avoided. B. whatever amount the seller wishes to claim. C. the purchase price plus incidental damages. D. the market price at the place at which the seller delivered the goods.