An introduction does not need to be relevant to the audience as long as it captures their attention
Indicate whether the statement is true or false
False
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Deep Blue Oceans, a public relations firm,works on a strategy to come up with multiple creative stories to generate coverage in the news media for their clients
What obstacle does a firm like Deep Blue Oceans face, which makes it necessary to work on multiple stories instead of focusing on just one, and why doesit face such a hurdle? a. Shrinking news hole; because theincrease in Internet advertising has caused most dailies and magazines to reduce the number of pages and space b. Stringency of media gatekeepers; because reporters and editors are extremely meticulous indecidingwhat information qualifies as newsworthy and able to be published or broadcast c. Fragmentation of traditional mass media; because it is no longer possible to reach the larger public through a single medium d. Information overload; because the firm's news may never get audience attention due to the myriad cable channels, online networks, and websites that compete for an individual's attention.
Answer the following statement(s) true (T) or false (F)
1. Thomas Paine’s pamphlet Common Sense could be seen as a very early example of public relations. 2. The Keurig 2.0 case study of consumers complaining about being forced to use nothing but official company coffee pods in the coffee maker demonstrates that if a company ignores complaints on social media, they will eventually go away. Responding to the critics would have just prolonged the problem. 3. Telephone companies and electric utilities were among the last businesses to start actively using public relations. 4. Before the 1920s press agents mostly just worked at getting publicity for their clients as opposed to creating an image. 5. Ivy Lee made “spin control” a popular term as early as 1910.
Practicing your speech requires two steps. What are these?
What will be an ideal response?
When a speaker tries to gloss over his position by calling his opponent a "sexist," he is using which propaganda device?
a. ?Just plain folks b. ?Card stacking c. ?Transference d. ?Namecalling e. ?Testimonials