What is a primary difference between business and consumer buyers?
A. Consumer buyers require more product information than business buyers.
B. Business purchases are made by one individual whereas families make consumer purchases together.
C. Repeat sales are more common with consumer buyers than business buyers.
D. Consumers primarily buy inexpensive items; businesses only buy expensive items.
E. Business buyers generally make larger orders than consumer buyers.
Answer: E
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Which of the following is not likely to have caused a materials price variance?
a. The vendor from whom we always bought component XYZ closed and we found a new one. b. One of the workers inadvertently cut several pieces of steel to the wrong length. c. We started using a higher grade of lumber in our process. d. Higher oil prices have increased the costs of shipping the ingredients to us.
A project breaks even when total revenues less variable costs equals fixed costs
Indicate whether the statement is true or false
A supplier scorecard may include the following EXCEPT this:
a. Product and service quality b. Marketing efforts c. Total cost performance d. Customer service and support
Marketing Research Method PhotoConsider the Marketing Research Method Photo above. What type of marketing research method is most likely being represented here, with observers behind a one-way mirror watching a discussion among people about topics of interest to marketers?
A. questionnaire data B. information panel C. social network D. focus group E. individual interview