Bryson's is a mid-sized hotel chain that is entering a competitive market. The chain needs to differentiate its service from that of competitors, positioning itself as a hotel chain with excellent service at an affordable price
How can it achieve this using internal marketing?
Student answers may vary.
Internal marketing describes training and motivating employees to serve customers well. Employees must be trained to provide the required service quality, as well as motivated to achieve that level. Bryson's can use incentives for the best performers in order to encourage this.
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Financing activities include buying and selling long-term assets, investments in debt and equity securities, and lending money and collecting the principal on the related loans
Indicate whether the statement is true or false
ABC Brothers' cleaning products and equipment are sold to consumers and commercial cleaning companies in Best Supply's janitorial supply and equipment store. ABC relies heavily on Best Supply to help sell its goods and services to customers. Best Supply is a(n) ____ for ABC Brothers' products.
A. competitor B. distributor C. customer D. subsidiary E. account ally
When the reader will not directly benefit from granting the favor you request, your persuasive message should
A) adopt a less confident tone. B) use language appealing to the reader's emotions. C) show how someone other than you will benefit. D) stress the objective evidence justifying your request. E) use the first paragraph to tactfully make your request.
Which sentence is punctuated correctly?
A) Medical innovations have led to increased medical costs, however; the massive expansion of medical insurance has also increased these costs. B) Medical innovations have led to increased medical costs; however, the massive expansion of medical insurance has also increased these costs. C) Medical innovations have led to increased medical costs; however the massive expansion of medical insurance has also increased these costs.