The primary rule in media writing is ______.
A. to define your sources
B. to define your quotes
C. to define your facts
D. to look up everything you want to include in anything you write
D. to look up everything you want to include in anything you write
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Ford Motor Company's interactions with a wide range of customers is an example of which of the following flows of communication
A. activity coordination B. member negotiation C. institutional positioning D. self-structuring
A home security service provider hires a famous actor who plays a law enforcement officer in most of his movies to publicize its services. The company pays the actor for all his media appearances and advertisements where their brand is represented
What technique is used here, and why? a. Endorsement; celebrities add glamour and tend to attract viewers. b. Testimonial; to receive direct statements from celebrities as credible sources c. Persuasion; to persuade people to follow celebrity trends. d. Emotional appeal; persuasive messages move viewers and play with their emotions.
Internet privacy issues have become increasingly controversial in recent years. In 2004, a federal appeals court held that a company may search employees’ e-mail on the company server without violating the Electronic Communications Privacy Act. The case:
a) Fraser v. Nationwide Mutual Insurance Co.; b) Intel Corp. v. Hamidi; c) U.S. v. Microsoft Corp.; d) Cairns v. Franklin Mint; e) Lugosi v. Universal Pictures.
In an argument relating to fixing prices for goods, Nathan, the sales manager of Expa Manufacturing Inc., argues that the company will charge 25% more than its previous price because Leon Manufacturing, Expa Manufacturing’s sister company, charges more for its goods. This scenario exemplifies _____.
a. arguing from analogy b. arguing from causation c. arguing from sign d. arguing from theory